Bernard Ross

mc consulting (UK)

auf Einladung von

Bernard is director of =mc consulting, a management consultancy working worldwide for ethical organisations. 

 He is an internationally regarded expert on strategy, major donors, and pro-social use of behavioral science. He has written, co-written or edited eight award winning books on fundraising and social change- a number of them with Clare Segal. Breakthrough Thinking won best non profit book in the USA. Global Fundraising was the first fundraising book to be published in China by Shanghai University Press. And with Omar Mahmoud of UNICEF International, he wrote the key books on social change and decision science Change for Good and Change for Better.

He has advised many of the world’s leading INGOs on strategy including UNICEF, UNHCR, IFRC, ICRC and MSF.  In recent years he’s raised money for Europe’s largest scientific experiment, to organise supplies for the biggest refugee camp in Cox’s Bazaar, for a museum to house the world’s largest dinosaur in Argentina, and to save the last 800 great apes in Africa.


<< Mein Beitrag am Kongress 2022 >>

Workshop-Sessions 1: Montag, 10.10.2022, 11.15 - 12.45 Uhr
The new Playbook model – Engaging supporters through salient and sticky stories

Keynote: Dienstag, 11.10.2022, 10.15 - 11.00 Uhr
Making the ask