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Webinar: How to reach and engage with your alumni online

In this webinar Raimonds Kulbergs, founder of Funderful, will talk about how to reach and engage your alumni in the first place. In a world of 25% email open rate and 3% (!) click through rate, universities lack channels how to get the message across. So it does not matter how good of a campaign or website you have - alumni are clueless about it. But there is good news - there are recent developments with some exciting new channels that are opening up to brands. Messaging using FB Messenger, for example. We are already seeing 80% open rates and 10x better click through rates than email. Which is why decision makers at US schools like Georgetown, Harvard, Pomona, Northeastern are on track to launch pilots with us with this new tool.

About Raimonds Kulbergs:
Raimonds' passion for annual giving started as a class lead volunteer for his class of 2005 at Stockholm School of Economics in Riga, and continued when serving as President of the Alumni Association taking the school from no culture of giving to achieving highest giving rate in Europe in just two years. He is a regular speaker at CASE.org conferences for universities and colleges, and contributor to CASE CURRENTS and NY Times. Raimonds is a recovering consultant having led the advisory arm at Deloitte and Ernst & Young.
   
About Funderful:
Funderful was founded in 2014 by Raimonds Kulbergs. They started as volunteers at Stockholm School of Economics in Riga and took the school from no culture of giving to become the most
generous in Europe. Raimonds Kulbergs led the award-winning Let's Beat Stanford campaign tripling the number of donors in just two years and reaching 35% of annual alumni giving back, as a result surpassing the participation rate of Stanford. (For more information view the case study video or the articel in the NY times) Then universities started reaching out to them asking to help create a culture of giving. That is when Funderful was born.

Their advisor is Dave Celone, who is the former director of development, annual giving at the Tuck School of Business and Dartmouth College in Hanover, New Hampshire. Dave drove the Tuck Annual Giving campaign over a period of seven years to reach a record 72% annual giving participation rate among Tuck alumnae/i. Dave works together with the Funderful team to incorporate the best annual giving practices into the Funderful product.

2016 their campaign for University Graz “430 Sessel für Uni Graz” was recognized with the Austrian Fundraising Award for the best Online Campaign 2016.

Termin: 15. November 2017, 11:00 - 12:00
Anmeldung (Go to Webinar)
Die Teilnahme am Webinar ist kostenlos!
 

In this webinar Raimonds Kulbergs, founder of Funderful, will talk about how to reach and engage your alumni in the first place. In a world of 25% email open rate and 3% (!) click through rate, universities lack channels how to get the message across. So it does not matter how good of a campaign or website you have - alumni are clueless about it. But there is good news - there are recent developments with some exciting new channels that are opening up to brands. Messaging using FB Messenger, for example. We are already seeing 80% open rates and 10x better click through rates than email. Which is why decision makers at US schools like Georgetown, Harvard, Pomona, Northeastern are on track to launch pilots with us with this new tool.

About Raimonds Kulbergs:
Raimonds' passion for annual giving started as a class lead volunteer for his class of 2005 at Stockholm School of Economics in Riga, and continued when serving as President of the Alumni Association taking the school from no culture of giving to achieving highest giving rate in Europe in just two years. He is a regular speaker at CASE.org conferences for universities and colleges, and contributor to CASE CURRENTS and NY Times. Raimonds is a recovering consultant having led the advisory arm at Deloitte and Ernst & Young.
   
About Funderful:
Funderful was founded in 2014 by Raimonds Kulbergs. They started as volunteers at Stockholm School of Economics in Riga and took the school from no culture of giving to become the most
generous in Europe. Raimonds Kulbergs led the award-winning Let's Beat Stanford campaign tripling the number of donors in just two years and reaching 35% of annual alumni giving back, as a result surpassing the participation rate of Stanford. (For more information view the case study video or the articel in the NY times) Then universities started reaching out to them asking to help create a culture of giving. That is when Funderful was born.

Their advisor is Dave Celone, who is the former director of development, annual giving at the Tuck School of Business and Dartmouth College in Hanover, New Hampshire. Dave drove the Tuck Annual Giving campaign over a period of seven years to reach a record 72% annual giving participation rate among Tuck alumnae/i. Dave works together with the Funderful team to incorporate the best annual giving practices into the Funderful product.

2016 their campaign for University Graz “430 Sessel für Uni Graz” was recognized with the Austrian Fundraising Award for the best Online Campaign 2016.

Termin: 15. November 2017, 11:00 - 12:00
Anmeldung (Go to Webinar)
Die Teilnahme am Webinar ist kostenlos!
 

 
Fundraising Best Practise: Stanford University

Starting from a recap of her presentation on the G.C. Marshall Symposium in July, Stanford Medicine’s Chief Development Officer, Jennifer Kitt, will dive more deeply into strategies for growing fundraising and philanthropy for Austrian Universities and research institutions. This webinar is a great next step for those who attended the summer symposium and wish to ask additional advice or implement one or two new ideas this year. It is also appropriate for those who did not attend, but wish to consider how to translate American fundraising models and best practices to Austria. All participants will be invited to provide questions or topic suggestions in advance.

Jennifer Kitt, Assistant Vice President for Development, Stanford University, is the chief development officer for Stanford’s adult hospital and School of Medicine. Previously, she led the teams responsible for major gifts; campaign initiative strategy; planned giving; corporate and foundation relations; and prospect research, reporting and prospect management. During this time, the Medical Center Development office raised more than $1.7B as part of the Campaign for Stanford Medicine.

Termin: 23.10. 16:00-17:00
Anmeldung (Go to Webinar)
Die Teilnahme am Webinar ist kostenlos!

Starting from a recap of her presentation on the G.C. Marshall Symposium in July, Stanford Medicine’s Chief Development Officer, Jennifer Kitt, will dive more deeply into strategies for growing fundraising and philanthropy for Austrian Universities and research institutions. This webinar is a great next step for those who attended the summer symposium and wish to ask additional advice or implement one or two new ideas this year. It is also appropriate for those who did not attend, but wish to consider how to translate American fundraising models and best practices to Austria. All participants will be invited to provide questions or topic suggestions in advance.

Jennifer Kitt, Assistant Vice President for Development, Stanford University, is the chief development officer for Stanford’s adult hospital and School of Medicine. Previously, she led the teams responsible for major gifts; campaign initiative strategy; planned giving; corporate and foundation relations; and prospect research, reporting and prospect management. During this time, the Medical Center Development office raised more than $1.7B as part of the Campaign for Stanford Medicine.

Termin: 23.10. 16:00-17:00
Anmeldung (Go to Webinar)
Die Teilnahme am Webinar ist kostenlos!

 
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