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Extra Evening Session: „Behavioural economics in fundraising – the next big thing?“

28th of June, 2018 in VIENNA, Austria

4:30 PM till 6:00 PM

with Bernard Ross

In this 90 minute session Bernard Ross will share the latest developments in neuroscience and behavioural economics with you. These suggest that much of what we know about how donors decide may be wrong – and that they are irrational, but predictably irrational.

So don’t miss out on this unique opportunity, when Bernard Ross, award winning management consultant and author, is sharing with you the key ideas from his internationally acclaimed new book ‘Change for Good’ written with Omar Mahmoud, Chief of Market Knowledge in UNICEF’s Private Fundraising & Partnerships division.

Together, you’ll discover:

  • How to use framing and anchoring to deliver higher gifts.
  • How perceptions of tim+e and loss versus gain can help engage donors.
  • Reducing ‘friction’ in decision making to help donors make positive choices.
  • Techniques to make the donor feel really loved and to love you.
  • Improving your website to increase engagement.


Sneak-Peek
Secure your free download that explains the basics of behavioural economics and what you can expect from the book, along with the 10 key persuasion principles.

Join this challenging session that will change your mind about what works in fundraising – and what doesn't. Participants will be able to get a copy of the new book ‘Change for Good’ at a very special discount.

Please join us for a “Get-Together” with snacks & drinks afterwards.

PS: Participants of the European Fundraising School can attend the session for free. 

 

The course will take place at Hotel & Palais Strudlhof (Pasteurgasse 1) in Vienna.

 

Prices

Non-Members  EUR  € 65.-
Members*  EUR  € 50.-

* Members of: Fundraising Verband Austria, Deutscher Fundraising Verband e.V., Swissfundraising and other member organizations of the European Fundraising Association

28th of June, 2018 in VIENNA, Austria

4:30 PM till 6:00 PM

with Bernard Ross

In this 90 minute session Bernard Ross will share the latest developments in neuroscience and behavioural economics with you. These suggest that much of what we know about how donors decide may be wrong – and that they are irrational, but predictably irrational.

So don’t miss out on this unique opportunity, when Bernard Ross, award winning management consultant and author, is sharing with you the key ideas from his internationally acclaimed new book ‘Change for Good’ written with Omar Mahmoud, Chief of Market Knowledge in UNICEF’s Private Fundraising & Partnerships division.

Together, you’ll discover:

  • How to use framing and anchoring to deliver higher gifts.
  • How perceptions of tim+e and loss versus gain can help engage donors.
  • Reducing ‘friction’ in decision making to help donors make positive choices.
  • Techniques to make the donor feel really loved and to love you.
  • Improving your website to increase engagement.


Sneak-Peek
Secure your free download that explains the basics of behavioural economics and what you can expect from the book, along with the 10 key persuasion principles.

Join this challenging session that will change your mind about what works in fundraising – and what doesn't. Participants will be able to get a copy of the new book ‘Change for Good’ at a very special discount.

Please join us for a “Get-Together” with snacks & drinks afterwards.

PS: Participants of the European Fundraising School can attend the session for free. 

 

The course will take place at Hotel & Palais Strudlhof (Pasteurgasse 1) in Vienna.

 

Prices

Non-Members  EUR  € 65.-
Members*  EUR  € 50.-

* Members of: Fundraising Verband Austria, Deutscher Fundraising Verband e.V., Swissfundraising and other member organizations of the European Fundraising Association

 
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